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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
Tools
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Case study

In this chapter, we will define the MVP and create the roadmap for our educational content sharing and learning platform, Escola. But before we proceed with the MVP and the roadmap, let's revise a few things from the previous chapter that will be useful for us here:

  • Escola business vision: Connect educators and students to make learning and the sharing of educational content unrestricted, extensible, scalable, and efficient.
  • Escola business strategy: Target uncharted producers and consumers by increasing the total user base.
  • Escola focus of platform strategy: Both sides (producers and consumers).

Now that we know the business vision and the strategy of our platform, we can start with the MVP and the platform roadmap. To define the MVP, we must start with mapping the user journey, identifying the capabilities, prioritizing those capabilities, and then slicing the MVP. So, let's first map the user journey for our platform.

Escola user journey...

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