Hello Mr. Jarvis
The next few years involved going back to the basics. We kept using ad hoc connections between the CRM and revenue collection, which were mostly in use for sales and marketing.
We were also gradually realizing the importance of well-defined and compelling business cases to drive the work. The examples with MSO and MIO clearly outlined that any such implementations would need to have tremendous business support to succeed.
As you already know from previous chapters, small yet tangible innovations such as the Managed Accounts List (MAL) were often very handy in addressing these types of business demands. We started to consider that maybe we should go the opposite way, compared to the past attempts at building those MDM solutions.
Perhaps we shouldn’t start with the big things and try to clean the entire universe. Instead, we should start small and take datasets that are well cleaned, with key business support, and then extend them to a proper MDM solution...
