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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Using free hosted domains

Free hosted platforms like Blogger.com and WordPress.com provide a valuable service, but they aren't appropriate as the primary destination for a business that works in a competitive SEO market. WordPress' free blogging service (available through WordPress.com instead of WordPress.org) offers users a free, full-featured blog on the WordPress platform. The free service offers hosting on a subdomain (http://yoursite.wordpress.com), but a custom domain is available for about $99 a year. Be warned: the custom domain feature requires some sound knowledge of domain mapping.

No free hosted domain will ever match the design flexibility and ranking power of custom domain. You'll be limited as to the themes and plugins you'll be able to install. Without the freedom to install plugins, you'll limit the SEO power available to you. And, if your site resides on a subdomain of WordPress.com, you'll be poorly regarded by search engines and customers...

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