Pursuing the wrong keywords

Keyword research lies at the foundation of all search marketing efforts. As webmasters, we must always be mindful of what users are searching for, in what relative volumes, and whether those keywords are relevant. WordPress will not research keywords for you. You need to perform thorough and sound keyword research to make sure you can grab the relevant traffic that ties web searchers with your content. The error of pursuing the wrong keywords can infect the earliest stages of your web marketing plan, if you choose a poor domain name, based upon a misconception about what customers are searching for.

Perhaps the most common keyword-related mistakes come with webmasters and business owners that make instinctual guesses at keyword volumes. SEO professionals know that the truth is in the keyword data, not in the instinctual guess made by a business owner. The high-volume and high-relevance terms are where you'll find hidden profits, so that's where your...