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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Chapter 9. Avoiding SEO Mistakes

We have come to learn that search optimization is a complex task, riddled with both opportunities and pitfalls. In this chapter, we'll examine some of the most common search ranking mistakes webmasters make while building their sites, and how you can avoid these errors.

Every technique that we admonish in this chapter is undertaken commonly, but always with innocent intent. Unlike the active, forbidden techniques we warned of in the last chapter on black hat techniques, here we cover methods that are applied without malice. Nevertheless, however, there are certain techniques and methods that can undercut your ranking power that you will want to avoid. For example, Adobe Flash animation graphics on websites seem innocent and effective: Flash graphics are popular, widely used, and attractive. Unfortunately, search engines don't read Flash effectively and reliably. And so, Flash-based websites don't perform well in search engines. Ideally...

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