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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Engaging visitors with built-in collaboration, contribution, and community building

WordPress is ready-made for collaboration, contribution, and community building—the 3 Cs that can transform a stale, static website into a vibrant web-based community. Two key collaborative features, User Roles and the Commenting System, keep both new and returning visitors engaged with your website.

When thinking about search optimization, it is tempting to focus only on the competitive grind of search ranking positions, and not focus on user retention and user loyalty. A strong position in search results will certainly bring new customers, but always think of ways to keep your visitors engaged to your website, and hence to your products and services. A first-time user of your website is a visitor, but on their second visit they become a potential customer.

WordPress incorporates several collaborative and community features that can help you engage your visitors, interact with your customers, and even...

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