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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

My experience

Over the years, I have been fortunate enough to work with so many talented people: business analysts, architects, peers, partners, and customers from across the globe. From Argentina, Brazil, and Guatemala in Latin America, to Australia, Indonesia, and China in Asia, and multiple European and African countries, my experience has taken me around the world. Therefore, everything mentioned in this chapter is based on my own experiences and I will share with you some of the best practices.

In most CRM projects that I have been involved in, I've found myself working alongside a large team of experts. Within those teams, there are people with specialized expertise, namely so-called Subject Matter Experts (SMEs). These teams typically get engaged in the very early stages, when responding to a Request for Proposal (RFP), and work together with the stakeholders in setting up a Proof of Concept (PoC).

If these teams are successful at that stage, then their co-working nature will...

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