Case Study in Summary

Case Study Classification

• Segment: B2C
• Industry: Media and entertainment
• Geography: Europe
• Value creation levers: Growth and retention
• Time to impact: Less than 6 months
• Regulatory considerations: Low

The Business Challenge

A music events company needed an audience strategy to promote a live event to a broad fanbase for a famous DJ with a genre-spanning career of over 20 years. The challenge included:

• Identifying distinct target segments for the artist with such broad appeal.
• Limited budget meant conventional audience analysis was not possible.
• The expectation for automation without an understanding of the complexities involved.
• Unclear directives and tight deadlines.

The Response

In a proprietary approach, David leveraged ChatGPT, alongside his and the promoter’s extensive skills and experience, to formulate an audience strategy in approximately 20 hours. This process would typically...