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Swift 3 Game Development

You're reading from   Swift 3 Game Development Build iOS 10 Games with Swift 3.0

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Product type Paperback
Published in Feb 2017
Publisher Packt
ISBN-13 9781787127753
Length 258 pages
Edition 2nd Edition
Languages
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Author (1):
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Stephen Haney Stephen Haney
Author Profile Icon Stephen Haney
Stephen Haney
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Table of Contents (14) Chapters Close

Preface 1. Designing Games with Swift FREE CHAPTER 2. Sprites, Camera, Action! 3. Mix in the Physics 4. Adding Controls 5. Spawning Enemies, Coins, and Power-ups 6. Generating a Never-Ending World 7. Implementing Collision Events 8. Polishing to a Shine - HUD, Parallax Backgrounds, Particles, and More 9. Adding Menus and Sounds 10. Standing Out in the Crowd with Advanced Features 11. Choosing a Monetization Strategy 12. Integrating with Game Center 13. Ship It! Preparing for the App Store and Publication

Showing display ads for revenue

The iOS App Store market favors free games that show ads or provide in-app purchases to make money. Free games tend to get more attention than games that cost money up front, and going with a freemium model is a good idea if you do not already have massive exposure for your project. Mobile advertising is a large, growing business; there are plentiful options if you choose to shows ads in your games.

The upsides to showing ads

Ads can be the most straightforward approach to monetizing your game, assuming you can build the traffic volume to make an impact. Here are some reasons to use ads in your game:

  • When done right, users do not mind ads. Some developers are working them into the gameplay by giving in-game rewards for watching a video ad. This seems to be a winning formula: it results in a higher revenue per user, and users are generally not annoyed by this style of ad. Unity conducted a study that showed, 71 percent of players choose watching video ads as...
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