Paul Ashun is the CEO, MD, and chief consultant at Pashun Consulting Ltd., specializing in Scrum coaching and leadership within major global organizations. They are the authors of over 10 books on Scrum such as The Power of Scrum in the Real World, Confessions of a Scrum Master as well as the upcoming Agile User Storybook.nnHe started as a software developer and over ten years later, he became an Agile portfolio manager. He is a certified Scrum Master and a PMO manager. He has led projects for the BBC, General Electric, Oracle, BSkyB, HiT Entertainment, and Razorfish. He has been coaching product owners and business analysts in international blue-chip companies, dating back to 1999, in Agile and Scrum practices such as writing user stories.