You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Product type Paperback

Published in May 2024

Publisher Packt

ISBN-13 9781804619902

Length 464 pages

Edition 2nd Edition

Languages

Apex

Tools

Salesforce

Concepts

CRM

Authors (2):

Melissa Murphy

Mike King

View More author details

Table of Contents (22) Chapters

Preface

1. Part 1:Customer 360 Component Products

2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER

3. Chapter 2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Know Your Customer with Data Cloud (DC)

7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution

8. Part 2: Architecture of Customer 360 Solutions

9. Chapter 7: Role of a Solution Architect

10. Chapter 8: Integration Architecture Options

11. Chapter 9: Creating a 360° View of the Customer

12. Chapter 10: Customizing for Common Business Needs

13. Chapter 11: Enterprise Integration Strategies

14. Part 3: Salesforce Certified B2C Solution Architect

15. Chapter 12: Exam Preparation Tools and Techniques

16. Chapter 13: Prerequisite Certifications

17. Chapter 14: Commerce and Integration

18. Chapter 15: Certification Scenarios

19. Assessments

20. Index

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Data Cloud key terms and definitions

Data Cloud is still a relatively new platform in the Salesforce ecosystem. There are several new terms and concepts that are unique to the platform. Let’s review some of these core terms that are most relevant to a B2C solution architect. They include the following:

Activation: The publication of Data Cloud data to a target platform.
Activation target: The authenticated/authorized destination for activated data from Data Cloud.
Calculated insight: Structured Query Language (SQL)-based calculations in Data Cloud built on stored data objects to provide cross-object insights.
Contact point: A set of fields (e.g., Address, Email, Phone, Device) that represent channel-level methods to contact an individual.
Customer Data Platform: The legacy term for the Data Cloud platform. You may see this name (or the shortened CDP term) in various documentation, APIs, and/or Salesforce references.
Data action: A trigger in the Lightning...