Integrations beyond Salesforce

With enterprise integration scenarios in the Salesforce ecosystem, we explored two complementary areas.

First, we explored the data scopes and identifiers used across different systems and how they map to each other based on business requirements.

Second, we explored the implications for integration points needed to preserve these relationships and mappings as data moves between systems.

In this section, we extend exactly this concept to integrations beyond the Salesforce ecosystem. We'll start by examining identifiers and scopes from beyond Salesforce and how they can be incorporated into the Salesforce data model. Then, we'll look at how best to incorporate external systems into the Salesforce ecosystem data flows.

External customer data sources

For customer data, within the Salesforce ecosystem, we leverage the Salesforce Platform contact ID as the primary identifier for a customer. The B2C Commerce customer identifiers are...