Search icon CANCEL
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Mastering Magento 2

You're reading from   Mastering Magento 2 Maximize the power of Magento 2 to create productive online stores

Arrow left icon
Product type Paperback
Published in Jun 2016
Publisher Packt
ISBN-13 9781785882364
Length 340 pages
Edition 2nd Edition
Languages
Tools
Concepts
Arrow right icon
Authors (3):
Arrow left icon
Bret Williams Bret Williams
Author Profile Icon Bret Williams
Bret Williams
Jonathan Bownds Jonathan Bownds
Author Profile Icon Jonathan Bownds
Jonathan Bownds
Andre Gugliotti Andre Gugliotti
Author Profile Icon Andre Gugliotti
Andre Gugliotti
Arrow right icon
View More author details
Toc

Table of Contents (13) Chapters Close

Preface 1. Planning for Magento 2. Installing Magento 2 FREE CHAPTER 3. Managing Products 4. Designs and Themes 5. Configuring to Sell 6. Managing Non-Product Content 7. Marketing Tools 8. Extending Magento 9. Optimizing Magento 10. Advanced Techniques 11. Pre-Launch Checklist Index

Search engine optimization


Without exception, for an online store to prosper it has to have customers. Attracting customers comes from a variety of efforts, including search engine rankings. There are a number of SEO-related activities for increasing traffic, from blog postings and backlinks, to product descriptions and reviews. For pre-launch purposes, you want to make sure to do the initial tasks that will add to the SEO arsenal.

Meta tags

If you intend to use meta tags as part of your Search Engine Optimization, see Chapter 7, Marketing Tools, for specific procedural information.

Analytics

In your Magento backend, under Stores | Configuration | Sales | Google API, is a panel titled Google Analytics. To have Magento automatically include a Google tracking code on each page of your site, set Enable to Yes and enter your Google Analytics ID in the Account Number field.

Sitemap

If you did not already do it after reading Chapter 7, Marketing Tools, configure and activate your Magento store sitemap...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at AU $24.99/month. Cancel anytime