Pricing tools

Many times we're faced with needing to manage special pricing for different customer groups or based on quantities purchased. Flexibility in pricing can help you meet the needs of your market and Magento gives you the tools necessary to accommodate those considerations.

Pricing by customer group

In Chapter 4, Designs and Themes, we learned how to create customer groups. You may, for instance, wish to offer discounted pricing for your wholesale customers — those who buy from you for resell to their customers. At the same time, you want to sell products at regular retail prices for your regular customers.

By creating a customer group — say "Wholesale" — and assigning select customers to that group, you can set up specific pricing for a product that will appear to customers who are logged into your store and are assigned to the particular customer group.

Let's use our green couch we created earlier as an example of how to configure pricing for a customer group. If we go to the Product...