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Marketing Automation with Mailchimp

You're reading from   Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

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Product type Paperback
Published in May 2023
Publisher Packt
ISBN-13 9781800561731
Length 304 pages
Edition 1st Edition
Concepts
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Author (1):
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Margarita J. Caraballo Margarita J. Caraballo
Author Profile Icon Margarita J. Caraballo
Margarita J. Caraballo
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Toc

Table of Contents (25) Chapters Close

Preface 1. Part 1:Introduction to Mailchimp
2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER 3. Part 2:Getting Set Up
4. Chapter 2: Basics of Account Management and Audiences 5. Chapter 3: Importing and Combining Audiences 6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments 7. Chapter 5: Strategies and Tools for Managing Inactive Contacts 8. Part 3:Basic Channels
9. Chapter 6: Setting Up and Customizing Various Form Types 10. Chapter 7: Establishing Your Brand with the Content Studio 11. Chapter 8: Outreach Marketing with Templates and Campaigns 12. Chapter 9: Setting Up Your Marketing Presence with Websites 13. Part 4:Refine and Automate
14. Chapter 10: Understanding Reports and Analytics 15. Chapter 11: Implementing A/B and Multivariate Testing 16. Chapter 12: Strategies for Automating Using the Customer Journey Builder 17. Chapter 13: Setting Up a Mailchimp E-Commerce Store 18. Part 5:Get Smarter and Connect
19. Chapter 14: E-Commerce Integrations 20. Chapter 15: Form and Survey Integrations 21. Chapter 16: CRM and Connectivity Integrations 22. Chapter 17: Use Cases and Real-World Examples 23. Index 24. Other Books You May Enjoy

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