The expansion of a contact dataset to include commerce/purchasing data

As you promote your store and products using your other marketing channels, you will eventually see that you have revenue data associated with your store reports and in the profiles of your subscribed contacts. If you read the previous chapters, you’ll be generally familiar with these areas of the platform, but it is valuable to note places where you can use this purchase and revenue data to better understand your contacts and leverage the information you’re collecting.

So, let’s highlight a couple of places where this e-commerce data will appear and tools that can leverage it:

• Contact table:

If you recall, you can check out every contact for a particular audience by doing the following:

1. Click on Audience from the left-hand navigation menu.
2. Click on All contacts from the submenu.
3. Find the Revenue column.
4. Scroll down to see the contact member you want (Figure...