Managing customer groups

Everybody knows that every website is different. Some sites only sell products to Business to Consumer (B2C) while others sell to Business to Business (B2B) or both.

In the B2C market it is pretty common to only have one customer group called Retailer. While the B2B market is related to the Wholesaler. Beside these two, we could also have groups such as Platinum, Gold, Silver, Special members, or groups based on their location. So the options are unlimited. Setting up the correct infrastructure for your customers helps you to segment these groups and offer them different prices.

Magento offers by default the following groups: General, NOT LOGGED IN, Retailer, and Wholesale.

Tip

By default, all groups are related to the Tax Class: Retail Customer. You may need to change this depending on your locale regulations.

Getting ready

To step through this recipe, you will use a Droplet created in Chapter 2, Magento 2 System Tools at DigitalOcean https://www.digitalocean.com/. We...