Newsletter opt-in

A newsletter opt-in is a feature on a website that allows visitors to subscribe to a newsletter. Typically, it involves a form where visitors can enter their email address and sometimes additional information, such as their name or interests. By opting in, visitors are giving permission to receive regular updates, news, promotions, or other content from the website or business via email. This allows businesses to build and maintain a direct line of communication with interested individuals and potential customers.

For a basic newsletter opt-in, you’re going to need three things:

1. A form to collect data
2. A welcome/confirmation email
3. A tag to segment the group

How to do it…

1. Follow the instructions in Chapter 6 to build a public form that asks for the following:
   1. First name
   2. Email
2. Style your form using your branding and design preferences.
3. Automate your follow-up by following the instructions in Chapter 7. Create an automation...