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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
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Toc

Table of Contents (15) Chapters Close

1. Introduction FREE CHAPTER
2. 1: Value 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

Refining raw data

The amount of work done after the database is created needs to include several other steps. In actuality, textual ETL only produces a raw content file. In order to prepare the raw content for analytical processing, a data refinement step is needed. Fig 12.2 shows this step.

There are several types of refinement that can be made. Some of the refinement processes include sentiment analysis, red flag analysis, summarization, and politeness analysis. After the refinement of the raw data content is done, then the data is ready for visualization.

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