The intersection of ethics and growth
As growth product managers shepherd strategic development based on data and user engagement, they shoulder immense responsibility regarding ethics. Their decisions directly impact human experiences, reinforce or remedy inequities, and determine the trajectory of technological influence. This section will explore key ethical considerations for growth product managers navigating complex spaces such as privacy, accountability, and vulnerable populations.
Balancing business imperatives and user well-being
A core tension arises between priorities such as conversion rates, engagement metrics, and revenue growth versus user welfare. Data collection and persuasive design, which hook users quickly, generate results but can cause distraction or even addiction. As best-selling author on habits and product design Nir Eyal stated regarding such techniques, “We have to ask ourselves, is this something we want?”
Growth product managers...
