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Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

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Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
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Authors (3):
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Mike Hyzy Mike Hyzy
Author Profile Icon Mike Hyzy
Mike Hyzy
Bret Wardle Bret Wardle
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Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
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Mr. Gabe Zichermann
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Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Where gamification stands today

Over the years, gamification has been described in many ways. Some may view it as the future of product and software design, while others toss it to the side as just another gimmick. As you read this book, you may find that some of the examples speak to you, and others do not. That is one of the key lessons: every application and product is different. What might work for one doesn’t work for others. There is no real prescriptive application for gamification to any given product you might be working on.

Gamification ethics and planning

It is also important to remember that gamification can be used for both good and bad. Encouraging a user to eat more healthily by rewarding them with real-world items would likely be considered positive by most consumer standards. However, designing a system that encourages someone to pay more and more money for a slight chance of earning something valuable (such as a “loot box”) is bordering...

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