Appendix A. Epilogue

It is my hope that, as a result of reading this book, you will have gained a better understanding of VoC and how you can use the various tools and methods I've outlined to drive innovation and product success. By now, you should have a good understanding of your current position in the market and the various ways to get customer input. Hopefully, you've also developed the knowledge of how to create a culture of VoC in your organization, select customers to interview, create the interview team, conduct the interviews, and process the input you've received. With this, you should have the knowledge to develop the necessary internal documents to share with your development team to create the next great product breakthrough.

While the information presented in these chapters outlines many tools and processes that you can deploy to help your product innovation, the underlying message with all the areas discussed in the book begins with the customer...