Both examples, Miss Universe 2015 and the 2017 Oscars, presented problems of typography, hierarchy, and copy. As we have seen, simple solutions could have avoided the embarrassing mistakes. In the following pages, we will better understand how to focus on these elements as part of the user experience.
UI elements for good UX communication
Minding the hierarchy of the UI elements
The visual hierarchy is one of the key principles of design. Whether creating print or digital pieces, you will have to deal with the content, and it needs to be well organized in the layout. More than being creative, you must take into account the subtleties required in composition, whether in the choice of colors, sizes, contrasts, orientation, positions...
