Every customer might have different requirements for controls and if they move to a cloud environment, they need to also make sure that the CSP has implemented those controls.
For example, for an organization that stores sensitive cardholder data (debit card / credit card), they need to be PCI compliant. As a part of the compliance program, if you are hosted in a cloud environment, you have to ensure that the cloud provider also has PCI DSS certification and generally user need to submit AOC document provided by the CSP to the auditors.
AWS is a PCI DSS level 1 service provider:
Similarly, there might be other customers who might need ISO 27001 or HIPAA compliant provider and so CSP needs to make sure to have controls in place and to be in compliance with those certifications.