Step 3 – performing a technical audit

As we described in Chapter 1, Overview of HubSpot – What You MUST Know, several technical aspects are needed when you're setting up your portal for the first time. This includes connecting your domain, connecting your website, connecting your social media account as well as your paid ad accounts, and even setting up all your branding assets such as logos, brand colors, and more. If you need further tips on how to do this correctly, I suggest that you revisit Chapter 1, Overview of HubSpot – What You Must Know. In this section, we will focus on how to audit the most critical aspects of your technical setup, which are as follows:

• Checking that your domains are connected
• Checking that your website is connected (especially if you rebranded recently)
• Checking that your branding has been updated in the correct places
• Checking that the pages that allow your subscribed contacts to unsubscribe are working...