Summary

In this chapter, you have looked at exploratory data analysis. You learned how to leverage pandas to help you focus on the attributes that are critical to your business goals. Later, you learned how to use the tools that helped you fine-tuned these insights to make them more comprehensible to your stakeholders. Toward the end of the chapter, you used visualization libraries like seaborn and matplotlib to visually present your insights. Effective data visualization will also help reveal hidden insights in your data. The skills you've learned so far should help you create a strong foundation for your journey toward mastering marketing analytics.

In the next chapter, you will build upon these skills by learning some of the practical applications of exploratory data analysis through examples you may encounter in practice as a marketing analyst.