Customer identity and access management (CIAM)

Security is complex, and you must get it right. So today, developers trust authentication providers to help secure their applications. Auth0, AAD B2C, Okta, AWS Incognito, and GCP Identity Platform are popular auth providers, also known as Identity as a Service (IDaaS). So, why should you consider using an auth provider?

Note:

I'm currently an Auth0 ambassador. No, I'm not an employee of the company, nor do I get any monetary compensation. Although occasionally I do get some swag and other cool perks whenever I speak at a conference and mention them. But I became an Auth0 ambassador precisely because I've been using it and recommending it.

First, security is complicated, and it's not hard to get wrong. It can feel like you're in a giant puzzle getting all of the options right. By choosing a cloud identity provider that specializes in security, you can trust that the security engineers of an auth provider...