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API Analytics for Product Managers

You're reading from   API Analytics for Product Managers Understand key API metrics that can help you grow your business

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Product type Paperback
Published in Feb 2023
Publisher Packt
ISBN-13 9781803247656
Length 344 pages
Edition 1st Edition
Concepts
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Author (1):
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Deepa Goyal Deepa Goyal
Author Profile Icon Deepa Goyal
Deepa Goyal
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Table of Contents (24) Chapters Close

Preface 1. Part 1:The API Landscape 2. Chapter 1: API as a Product FREE CHAPTER 3. Chapter 2: API Product Management 4. Chapter 3: API Life Cycle and Maturity 5. Chapter 4: Building and Managing API Products 6. Chapter 5: Growth for API Products 7. Chapter 6: Support Models for API Products 8. Part 2: Understanding the Developer 9. Chapter 7: Walking in the Customer’s Shoes 10. Chapter 8: Customer Expectations and Goals 11. Chapter 9: Components of API Experience 12. Part 3: Deep Dive into Key Metrics for API Products 13. Chapter 10: Infrastructure Metrics 14. Chapter 11: API Product Metrics 15. Chapter 12: Business Metrics 16. Part 4: Setting a Cohesive Analytics Strategy 17. Chapter 13: Drawing the Big Picture with Data 18. Chapter 14: Keeping Metrics Honest 19. Chapter 15: Counter Metrics to Avoid Blind Spots 20. Chapter 16: Decision-Making with Data 21. The API Analytics Cheat Sheet
22. Index 23. Other Books You May Enjoy

The pandemic effect

The outbreak of coronavirus acted as a forcing function that brought 332 million people online for the first time. This resulted in a digital transformation in shopping, socializing, and communicating. Voice and video APIs provided the infrastructure to build remote healthcare services that helped medical professionals serve their patients remotely. This also allowed children to attend school virtually and a vast population to work from home.

The pandemic fast-forwarded the plans of many businesses to come online by at least five years. Storefronts had to be closed overnight due to public health measures to avoid the spread of coronavirus; social distancing and stay-at-home rules catapulted heavyweights such as Walmart and Amazon to the front of the pack as consumers leaned on online shopping and grocery delivery more than ever before.

Platforms such as Etsy and Shopify allowed small businesses to set up e-commerce sites quickly. Shopify reported a record...

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