You're reading from API Analytics for Product Managers Understand key API metrics that can help you grow your business

Product type Paperback

Published in Feb 2023

Publisher Packt

ISBN-13 9781803247656

Length 344 pages

Edition 1st Edition

Concepts

REST API

Author (1):

Deepa Goyal

View More author details

Table of Contents (24) Chapters

Preface

1. Part 1:The API Landscape

2. Chapter 1: API as a Product FREE CHAPTER

3. Chapter 2: API Product Management

4. Chapter 3: API Life Cycle and Maturity

5. Chapter 4: Building and Managing API Products

6. Chapter 5: Growth for API Products

7. Chapter 6: Support Models for API Products

8. Part 2: Understanding the Developer

9. Chapter 7: Walking in the Customer’s Shoes

10. Chapter 8: Customer Expectations and Goals

11. Chapter 9: Components of API Experience

12. Part 3: Deep Dive into Key Metrics for API Products

13. Chapter 10: Infrastructure Metrics

14. Chapter 11: API Product Metrics

15. Chapter 12: Business Metrics

16. Part 4: Setting a Cohesive Analytics Strategy

17. Chapter 13: Drawing the Big Picture with Data

18. Chapter 14: Keeping Metrics Honest

19. Chapter 15: Counter Metrics to Avoid Blind Spots

20. Chapter 16: Decision-Making with Data

21. The API Analytics Cheat Sheet

22. Index

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The pandemic effect

The outbreak of coronavirus acted as a forcing function that brought 332 million people online for the first time. This resulted in a digital transformation in shopping, socializing, and communicating. Voice and video APIs provided the infrastructure to build remote healthcare services that helped medical professionals serve their patients remotely. This also allowed children to attend school virtually and a vast population to work from home.

The pandemic fast-forwarded the plans of many businesses to come online by at least five years. Storefronts had to be closed overnight due to public health measures to avoid the spread of coronavirus; social distancing and stay-at-home rules catapulted heavyweights such as Walmart and Amazon to the front of the pack as consumers leaned on online shopping and grocery delivery more than ever before.

Platforms such as Etsy and Shopify allowed small businesses to set up e-commerce sites quickly. Shopify reported a record...