Community-driven growth
APIs have targeted developers, and the developer community is very engaged and thriving. With the increased awareness of jobs in tech, there is a large population of people who are interested in becoming developers, and the developer community is eager to help. Developer relations and developer advocacy is a function in all companies that build APIs. The entire focus of these teams is to increase education on the topic of APIs by creating a wealth of content across videos, blogs, social media, and so on.
When customers are trying to integrate with a set of APIs, they can usually turn to content that is made available to aid them, but they can also use forums such as Stack Overflow to get answers. Increasingly, API teams are beginning to follow these public forums to gain insights into customer pain points.
A thriving community also results in valuable user-generated content that is great for the customer base. A great example of community-driven growth...
