Avoiding cognitive biases

Cognitive biases are mental shortcuts that people use to make sense of the world around them. These biases can influence how people perceive and interpret information and can lead to inaccurate or distorted judgments. There are many different types of cognitive biases, and they can affect various aspects of decision-making.

In the context of setting product analytics, cognitive biases can play a role in how metrics and goals are chosen and how progress toward those goals is evaluated. For example, if a team is setting goals for a product and they are affected by confirmation bias, they may only consider information that supports their preconceived ideas about the product and ignore information that contradicts those ideas. This can lead to the selection of metrics that are not representative of the true success of the product and may not accurately reflect the needs of the users.

To avoid the influence of cognitive biases in setting product analytics...