Framework for storytelling with data

Data by itself doesn’t help you very much. You can gather as much of it as you want, but it won’t bring people together or get them to do anything. Because data has so much to offer, when you look at your data, figure out what it means, and explain what you’ve learned in a way that everyone can understand, you’ve turned it into something very valuable: a story.

Stories are more interesting than facts because they stay with us longer. The same goes for giving information to your team and to the people in charge. Data storytelling can help people act on the things they learn from data. Without good communication, your audience might not notice or remember your insights. Hard and soft skills together help you get the most out of your data.

Telling stories is an important part of a product manager’s job that is often overlooked. If someone asks you, as a product manager, what makes your product different and...