Keeping Metrics Honest
In Chapter 13, Drawing the Big Picture with Data, you learned about analysis methods and goal setting with data. It is impossible to implement and track all possible metrics at all times. Setting a high-level strategy and goals allows you to identify and prioritize the right metrics for initiatives in the short term.
When we talk about data, we often only think about quantitative data and lose sight of qualitative data. Qualitative and quantitative data should be combined to form hypotheses and drive insights that may not be easily available without combining these two. Creating clusters of metrics and constantly validating hypotheses based on findings from one perspective with another set of metrics or qualitative insights allows you to remove biases from your metrics. The topics covered in this chapter include the following:
- Mixing qualitative and quantitative feedback
- Validating your insights
- Defining the right product metrics
- Framework...
