Defining product metrics

Product metrics are used to figure out how well a product is doing by measuring different parts of the customer journey and comparing them to the product strategy. Product metrics enable you to identify opportunities for product development, establish a baseline, and evaluate results as you make changes to the overall product experience. To accomplish this, product metrics measure various aspects of the customer journey, including discovery, engagement, activation, acquisition, retention, and experience.

You can use the developer journey you learned about in Chapter 5, Growth for API Products, to map the steps of the developer journey to various metrics you can measure at each step as customers go through them. You can see this framework in the following figure:

Figure 11.1 – Product metrics interpreted from the developer journey

As customers discover your APIs, there are a number of discoverability-related metrics you...