Acquisition
As a user starts to engage with the APIs and starts to make their first API calls, you would start to see sign-up data and usage metrics such as time to first hello world (TTFHW). New user acquisition is a key metric for all teams that are working on growth-related initiatives, such as marketing and developer relations. In the following diagram, you can see the primary acquisition metrics you will learn about in this section:
Figure 11.6 – Product metrics for measuring acquisition
In the following sections, we will dive deeper into each of the acquisition metrics.
Daily user sign-ups – new users
The user journey for your APIs begins with users discovering them through social media, blog posts, video tutorials, and so on. However, this can often be a much broader set of audiences that are not at a point of decision-making, where they are ready to start using your APIs. Users who complete the discovery process and start engaging...
