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API Analytics for Product Managers

You're reading from   API Analytics for Product Managers Understand key API metrics that can help you grow your business

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Product type Paperback
Published in Feb 2023
Publisher Packt
ISBN-13 9781803247656
Length 344 pages
Edition 1st Edition
Concepts
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Author (1):
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Deepa Goyal Deepa Goyal
Author Profile Icon Deepa Goyal
Deepa Goyal
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Table of Contents (24) Chapters Close

Preface 1. Part 1:The API Landscape 2. Chapter 1: API as a Product FREE CHAPTER 3. Chapter 2: API Product Management 4. Chapter 3: API Life Cycle and Maturity 5. Chapter 4: Building and Managing API Products 6. Chapter 5: Growth for API Products 7. Chapter 6: Support Models for API Products 8. Part 2: Understanding the Developer 9. Chapter 7: Walking in the Customer’s Shoes 10. Chapter 8: Customer Expectations and Goals 11. Chapter 9: Components of API Experience 12. Part 3: Deep Dive into Key Metrics for API Products 13. Chapter 10: Infrastructure Metrics 14. Chapter 11: API Product Metrics 15. Chapter 12: Business Metrics 16. Part 4: Setting a Cohesive Analytics Strategy 17. Chapter 13: Drawing the Big Picture with Data 18. Chapter 14: Keeping Metrics Honest 19. Chapter 15: Counter Metrics to Avoid Blind Spots 20. Chapter 16: Decision-Making with Data 21. The API Analytics Cheat Sheet
22. Index 23. Other Books You May Enjoy

Building with APIs

APIs can help organizations become more efficient, make better use of data, and create new revenue streams. They can also open up new opportunities for innovation and provide a better customer experience.

Knowing how to work with APIs can be a valuable skill for developers, as more and more companies are looking for people who can integrate their systems with other technologies and services. Additionally, knowing how to use APIs can help developers create new applications that can take advantage of the data and functionality exposed by other systems.

APIs can provide several benefits to an organization, such as the following:

  • Increased efficiency: APIs can automate business processes, allowing employees to focus on more important tasks
  • Improved data access: APIs can make it easier to access data from different systems, which can be used for reporting, analysis, and decision-making
  • New revenue streams: By making data and functionality available through an API, organizations can create new revenue streams by allowing third-party developers to access and use their data and services
  • Innovation: APIs can open up new opportunities for innovation by allowing organizations to integrate with new technologies and services, and by enabling third-party developers to build new applications and services on top of an organization’s data and functionality
  • Cost savings: By exposing data and functionality through APIs, organizations can reduce the time and costs associated with developing and maintaining custom integrations between different systems
  • Better customer experience: By making data and services available through an API, organizations can provide a more seamless and integrated experience for customers who use multiple channels to interact with them

With benefits such as increasing efficiency, improving data access, unlocking new revenue streams, and so on, APIs have become an exciting category of products. In the next section, you will learn about APIs as products and how they are used across industries such as e-commerce, finance, and so on.

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API Analytics for Product Managers
Published in: Feb 2023
Publisher: Packt
ISBN-13: 9781803247656
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