Deployment of AMP alongside WordPress is worthy of a mention here because of the popularity of WordPress. There are several plugins to choose from that create an AMP version of your site, such as the AMP plugin from Automaticc (wordpress.org/plugins/amp), and they generally require you to do very little, apart from installing the plugin.
However, it's a little disappointing to see that many WordPress site owners, including major site publishers, simply install the plugin and leave it at that. This leaves the default blue template in place, and so when the AMP page is reached via Google or Twitter, the site's brand identity is lost and many WordPress sites using this plugin look the same.
But it doesn't have to be this way! At the very least, the branding colors can be customized in the WordPress Admin under Admin | Appearance | Design. Even better...
