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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Poor site architecture

Another example of a common SEO mistake that you should endeavor to avoid is poor site architecture. Site architecture is the skeleton of your website: it is the design and navigational framework that dictates the flow of both the user behavior and search engine spider behavior on your site. Site architecture needs to be considered at the planning stages of your website. Effective site architecture should display a visible and comprehensible navigational structure to both the users and search spiders, that echoes your content hierarchy. Sound site architecture will yield thorough search engine spidering, engaged visitors, and higher PageRank flow to your primary pages. Poor site architecture can mean that search engines can't crawl your site effectively, and users can't find what they need to convert into customers.

Many SEO professionals will concede that website architecture is one of the most difficult SEO skills to master. Site architecture demands that...

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