An example of AI in CRM processes
Looking at what we've just discussed, the benefits of using AI technologies in your business are endless: helping you to achieve improved customer operations, achieve higher productivity, reduce the operational costs, increase company innovation, improve both product and service quality, provide better insights with data, improve forecasting, and ensure better business planning.
Today, AI has been applied in sales, marketing, and services operation, with more and more organizations starting to realize the power of AI when combined in a CRM platform. We will cover platform discussions in Chapter 9, CRM Differentiators.
In this part of the chapter, I would like to share with you an example of a prototype that I presented to some clients a while ago. This design is based on several technologies from Microsoft, though they are available from other vendors too. I should also mention here that Microsoft itself is already leveraging all these technologies today...
