Courageous sustainable leadership

To embark on this journey, you must exuberate courageous sustainable leadership. You will also need senior executive support but also buy-in from employees across the business. From my experience, not everyone will be overjoyed, be in your corner, and back you up 100%. You will need a bit of stubbornness and grit, and it is essential to prove the value of being sustainable to the business to overcome some of these hurdles along the way. From my own experience, I know the importance of continuing to push and not getting discouraged by doubters and naysayers. Change is hard, and as humans, we are not wired for constant change and often view it as a threat. When we see change as a threat, it might generate anxiety because we feel our environment’s demands are too great and are being pushed past our breaking point or threshold for coping.

I have found that when we mention that we need to invest in sustainability, it is associated with cost or...