Design speaks

A lot of site managers tend to believe design should not be a top priority, because a sleek site without any good content is just a site with some pretty decorations. While there is a lot of truth to this opinion, there are two sides, of course. A site with good content that's terribly designed does not only lack vision, but it usually lacks user experience, authority, and credibility. Design is how you present yourself. It can break down into dozens of tiny aspects, but we'll just focus on some of the broader elements that pertain to your site and social media.

The essence of typography

If design is how you dress yourself, then typography is what type of shoes you wear. Footwear not only affects posture and stride, but it also suggests personality and lifestyle; typography is no different. Your mental image of someone wearing sandals probably differs from someone wearing cowboy boots. In this same regard, typography suggests tone and discipline. The typeface, leading, kerning...