Campaign members are the leads and contacts that you reach out to to be a part of your campaign. In our webinar example, this is any leads or contacts you reach out to attend the webinar. Some members may respond and sign up for the webinar, while others may not. Out of the campaign members that respond, some may go on to make a purchase as a result of the webinar—these sales would be tied directly to the campaign and show the ROI of putting on the webinar. Let's take a look at how to add leads and contacts to the campaign we created in the previous section.
Using campaign members
Adding leads as campaign members
As you can see in the following screenshot, you first need to navigate to the Campaign Members section...
