Salesforce Data Management

With a grasp of Master Data Management (MDM) concepts under our belt, we can now look at Salesforce Data Management. In this chapter, we'll look at how the Salesforce data model and Salesforce licensing work together. The license types chosen for a solution have an impact on the objects available. This can extend to record sharing facilities available in the case of Experience Cloud license types.

We'll look at what data persistence looks like on the Salesforce Platform and how that works when governing solutions on the Salesforce Platform.

Next, we'll expand on our golden record theory from Chapter 3, Master Data Management, to explain what a Single Customer View (SCV) looks like on the Salesforce Platform, and how data from multiple Salesforce clouds and multiple Salesforce instances can be pieced together.

Therefore, in this chapter, we'll cover the following topics:

• Analyzing Salesforce license types and access to...