You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Marketing Cloud capabilities

Understanding the capabilities of Marketing Cloud, especially as it relates to a B2C solution, requires taking a step back and evaluating it more holistically than the product-by-product review we did in the previous section. Fortunately, the capabilities required by most direct-to-consumer sellers in the retail or consumer goods space are available with a Marketing Cloud Corporate or Enterprise edition license, which we'll assume as the baseline for this discussion.

Salesforce CDP is also worth evaluating, for an additional cost, if robust audience segmentation and a 360 view of the customer is required in the marketing space. Other products should be evaluated on an as-needed basis.

For Packt Gear, a careful review of the capabilities of each Marketing Cloud product leads you to believe that a Marketing Cloud Corporate edition license will be the right starting point. This provides access to helpful tools such as Journey Builder, mobile and...