Mapping customer journeys
Having understood customers’ JTBD and crafted a compelling Value Proposition using the Value Proposition Canvas, the next step is to map out the customer journey. Mapping customer journeys allows ISVs to gain a deep understanding of the customer’s interactions, emotions, and touchpoints throughout their experience with your product. In this section, we will explore the process of mapping customer journeys and how it helps clarify the customer experience, shape the product roadmap, and inform the overall business strategy.
The significance of mapping customer journeys
Mapping customer journeys provides partners with a comprehensive view of a customer’s end-to-end experience. It goes beyond individual touchpoints and interactions, allowing organizations to understand a customer’s holistic journey and the emotions they experience throughout.
Understanding the complete customer experience
Customer journey mapping enables...
