Identifying customer needs and pain points

Picture this: you’ve spent countless hours brainstorming, designing, and developing an application that you believe is the next big thing on the AppExchange. You’re confident that it will revolutionize the way people do business. But then, when you finally launch it, you’re met with... crickets. What went wrong?

Reasons why innovation projects fail

Innovation is a crucial aspect of any business that wants to remain competitive and relevant in today’s fast-paced world. However, despite the importance of innovation, many companies struggle to come up with successful innovation projects. One of the main reasons why innovation projects fail is because there is no agreement on what a “need” even is. Different people have different definitions of what constitutes a need, and this can lead to confusion and miscommunication within an organization. For example, some people might define a...