Summary

In this chapter, we covered how to prepare for the different types of marketing meetings you are likely to encounter at most organizations. While good meetings require proper planning, preparation is where most people fall short. With the tips in this chapter, you are now able to get take the right steps to ensure your meetings are effective. While focusing on preparation is good, we also want to give you some tools that will help you run your meetings successfully. Continue to the next chapter for some best practices on conducting effective meetings.