Further learning

In August 2006, after his famous article, Thomas H. Davenport and Jeanne G. Harris published a book about the same idea:

Competing on Analytics: The New Science of Winning, by Thomas H. Davenport and Jeanne G. Harris, Harvard Business School Press.

A good place to understand all the power of predictive analytics is the book by Eric Siegel. This book contains 147 examples of predictive analytics in its central pages:

Predictive Analytics: the power to predict who will click, buy, lie or die, Eric Siegel, John Wiley & Sons, Inc.

We will not cover R Language in this book. If you want to learn how to program in R, I recommend that you read the following book:

Statistical Analysis with R, John M. Quick, Packt Publishing.

We'll come back to Qlik Sense Desktop in Chapter 4, Creating Your First Qlik Sense Application. If you want to be more familiar with Qlik Sense, you can start here www.qlik.com/en-US/sense/gettingstarted.