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Mastering the Art of Sales Engineering

You're reading from   Mastering the Art of Sales Engineering Develop essential skills and gain valuable insights for high-tech sales engineering success

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Product type Paperback
Published in Sep 2024
Publisher Packt
ISBN-13 9781835880968
Length 316 pages
Edition 1st Edition
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Authors (2):
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Jeffrey Silver Jeffrey Silver
Author Profile Icon Jeffrey Silver
Jeffrey Silver
Jason Mar-Tang Jason Mar-Tang
Author Profile Icon Jason Mar-Tang
Jason Mar-Tang
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Table of Contents (17) Chapters Close

Preface 1. Part 1:Understanding the High-Tech Sales Industry FREE CHAPTER
2. Chapter 1: Types of Organizations That Employ Sales Engineers 3. Chapter 2: Typical Sales Roles and Sales Processes 4. Chapter 3: The Sales Engineer 5. Chapter 4: Types of Sales Engineer Roles 6. Part 2:Necessary Soft Skills
7. Chapter 5: General Soft Skills 8. Chapter 6: Client-Facing Soft Skills 9. Chapter 7: Mastering Yourself and Helping Others 10. Part 3:Often Neglected Important Skills
11. Chapter 8: Road Warrior Fundamentals 12. Chapter 9: Administration 13. Chapter 10: Compensation and Legal Considerations for the SE 14. Chapter 11: Beyond the SE Role – SE Management 15. Index 16. Other Books You May Enjoy

Customer relationship fundamentals

Whether you are meeting a customer for the first time or the 100th, some fundamentals are constant, and we will cover these best practices and other pointers in this section. Here are some common blocking and tackling basics for every SE to consider.

To start with, you should always arrive early at the customer site. If you are having a remote meeting, you should always be the first person to join! Especially with remote calls, it is amazing what great information you can obtain if for five minutes before the call formally starts, one of the technical stakeholders pops on the call and you have a casual conversation, one on one. On the flip side, you may find yourself on back-to-back calls. If this is the case and a call is running over, notify the customer as well as your teammates of your tardiness. If you are going on site, getting there early allows you time to get through the gate guard, sign in at the front desk, and decompress a bit after...

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