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Mastering the Art of Sales Engineering

You're reading from   Mastering the Art of Sales Engineering Develop essential skills and gain valuable insights for high-tech sales engineering success

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Product type Paperback
Published in Sep 2024
Publisher Packt
ISBN-13 9781835880968
Length 316 pages
Edition 1st Edition
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Authors (2):
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Jeffrey Silver Jeffrey Silver
Author Profile Icon Jeffrey Silver
Jeffrey Silver
Jason Mar-Tang Jason Mar-Tang
Author Profile Icon Jason Mar-Tang
Jason Mar-Tang
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Toc

Table of Contents (17) Chapters Close

Preface 1. Part 1:Understanding the High-Tech Sales Industry FREE CHAPTER
2. Chapter 1: Types of Organizations That Employ Sales Engineers 3. Chapter 2: Typical Sales Roles and Sales Processes 4. Chapter 3: The Sales Engineer 5. Chapter 4: Types of Sales Engineer Roles 6. Part 2:Necessary Soft Skills
7. Chapter 5: General Soft Skills 8. Chapter 6: Client-Facing Soft Skills 9. Chapter 7: Mastering Yourself and Helping Others 10. Part 3:Often Neglected Important Skills
11. Chapter 8: Road Warrior Fundamentals 12. Chapter 9: Administration 13. Chapter 10: Compensation and Legal Considerations for the SE 14. Chapter 11: Beyond the SE Role – SE Management 15. Index 16. Other Books You May Enjoy

Advanced note-taking fundamentals for the SE

In addition to standard discovery meetings with prospects, as an SE, you will need to take constructive notes during certain types of customer-facing meetings that are very specific to your SE role. The best practice is to have a note-taking structure set up for each type of call, so you can properly capture the key facts in real time. In today’s day and age, electronic note-taking may be the most convenient method for obvious reasons, but many people also believe that handwritten notes are the most impactful for retention and understanding. If you choose to take notes electronically, I still believe it makes sense to consciously ensure your technical champion knows you are, in fact, taking good notes and not just playing the classic Galaga arcade game on your laptop or other device if they cannot see your screen.

You may ask why it matters to put so much effort into note-taking during a proof of concept or a troubleshooting session...

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