Summary
In this chapter, we created at least one consistent template and asked ourselves questions that would assist us in determining what kinds of content are relevant to our specific audience. That way, we can keep some specific elements consistent in our designs. Additionally, we learned how to leverage these templates and consistent pieces in a first campaign. We saw how the Campaign Editor builds on what the Template Editor offers us. These functions essentially build on top of one another, scaling in a way that empowers you to skill up with each step.
Throughout this chapter, perhaps most critically, we learned how to strategize for our audience and the considerations we want to make when designing and setting up our emails in such a way that considers the email services receiving the campaigns and the devices.
As these things can make a difference with respect to how our audience engages with the campaign, as important as the editor itself is, having a strategy for your...
